North Prime

The Prime is so much more than an entry level board. A sweet performer in all wind and water conditions, it tracks upwind smoothly and slices splash-free through the chop. We’ve completely re-engineered the Prime for 2025, while maintaining its instantly familiar, intuitive and comfortable feel. The Prime is constructed in our Composite layup. The rounded outline enables controlled edging in a range of conditions, while the progressive single concave with shallow rocker enables fast early planing and edge hold. It also has a new structurally reinforced deck with integrated grab rail, providing easy grip for board offs. Jump and boost in full control, with forgiving landings thanks to the softer flex. The Prime helps you progress faster in your freeride game.